A new survey shows that people in the United States aren’t buying iPhones or iPads for their software.
The study from research firm eMarketer said in the report that people don’t really care about what they have.
But that doesn’t mean they aren’t paying for it. eMarketers CEO Dan Fenton said the reason the tech sector has struggled in the past year is because people are paying more for it with the rise of subscription services.
eMarketplace, the leading marketplace for software, said it expects revenue to jump 50% in 2017 from the same time last year.
Fenton also said the consumer market is expected to grow at an annual rate of 5.2% in the next five years.
In the United Kingdom, Apple’s iPhone sales rose by nearly 10% last year, and the company is expected this year to break even on revenue.
In addition to software, Fenton noted that Apple also has the best camera in the industry.
eBuyers, a website that offers deals on items including televisions, electronics and computers, reported that its consumer-electronics business grew by 14% in 2016.
ePricing, a company that provides consumer-app sales data, reported a 25% increase in U.S. software revenue in the second quarter.
eLounge, which sells furniture, also reported a 26% jump in U-store sales.
That suggests the technology sector is still doing well, despite the slowdown in consumer spending.
Fonteen said eMarkers believes Apple is a key part of the overall ecosystem for technology, and that it is a good example of how to make money in a technology-centric economy.
The report is based on a survey of 1,800 U.K. adults conducted by eMarkets in August.